Where’s the Wow?

As much as I am rooting for Apple, Tim Cook just seems so colorless. From the very little that I know about him, he comes across as a technocrat with inordinate skill in supply chain management – in other words, someone skilled at executing other peoples’ visions, not necessarily dreaming up the next big thing. Apple has always been a company that shoots for the stars. I don’t hear “that vision thing” in Cook’s plans for the future.

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